Senior Marketing Leader · Growth Strategist

Marketing is a
system. I engineer it.

I lead marketing organizations that build brands, engineer acquisition, and turn AI into daily leverage, from strategy and creative to media, analytics, and revenue.

View selected work→Marketing, powered by AI
8+
Years leading growth
5
Industries · RE, FMCG, Health, Fashion, Tech
₹10Cr+
Media managed across channels
Leadership Statement
“Modern marketing is no longer a function. It's a system of decisions across brand, data, creative, media, and AI, orchestrated toward a single revenue outcome. My job is to design that system, run it, and make it compound.”
Mohammed Shaik, marketing leader
Mohammed Shaik
Bengaluru · India
● Available
Featured Results

Numbers that move business, not vanity.

A selection of outcomes across performance, brand, and growth mandates from 2021 to 2025.

0%
Qualified leads uplift
Luxury Real Estate · Oltro Media
0%
CAC reduction
Performance rework · 2024
0%
Social audience growth
FMCG portfolio · Purplehat
0
Enterprise prospects → closed
B2B HR-Tech · 2025
AI-Native Operating Model

Marketing,
powered by AI.

AI is not a tool I bolt on. It's woven through how I think, research, plan creative, buy media, report to stakeholders, and coach teams. Here is how I turn AI into marketing leverage.

pipeline.shaik.ai, live workflow
● Running
01
Brief
Business objective
02
AI Research
Market + consumer
03
Strategy
Positioning · JTBD
04
Creative
Concepts · variants
05
Media
Plan · buying · pacing
06
Measure
Attribution · learnings
Cycle time-68%
Creative variants / brief×12
Insights coverage3× surface
Reporting toil-90%
STRATEGY

AI-assisted positioning

Compress competitive decomposition, category laddering, and JTBD synthesis from weeks to days with AI research and synthesis.

Strategy cycles: weeks → days
RESEARCH

Consumer intelligence at scale

Mine reviews, transcripts, and behavioural signals to surface the 'why' behind funnel movement and creative resonance.

Qualitative depth, quantitative speed
CREATIVE

AI creative systems

Generate brand-locked creative variants and testable concepts at volume, with human judgment controlling quality and on-brief output.

50+ on-brand variants per brief
MEDIA

AI media optimization

Deploy automated pacing, anomaly detection, and portfolio reallocation across paid channels to protect and improve ROI.

Real-time budget agility
ANALYTICS

Executive reporting layers

Build natural-language interfaces over marketing data so stakeholders can ask questions and get answers, not dashboards.

Insights anyone can query
OPS

AI workflow automation

Wire briefs → creative → QA → publishing with AI agents so teams focus on decisions and craft, not repetitive tasks.

End-to-end orchestration
Selected Case Studies

Selected mandates. Multiple industries. One operating model.

01
B2B HR-Tech SaaS

Building an outbound + paid engine that closed enterprise deals.

Business Challenge

A category-defining HR-tech SaaS with strong product-market fit but no repeatable acquisition motion into mid-market and enterprise HR buyers.

Strategy · Execution

Built the ICP model, LinkedIn + Google full-funnel plays, and an AI-assisted content system that fed sales with warm prospects.

Growth · B2B · Systems
Business Impact▲ Verified
Enterprise prospects closed70
Pipeline created₹26.6 Cr
Payback period6 mo
12-week trajectory▲ compounding
02
Luxury Real Estate · Event Marketing

A festival, re-engineered as a qualified-lead engine.

Business Challenge

Prestige Lakeside Habitat's Ganesh Chaturthi celebrations were culturally rich but commercially quiet. Festive footfall wasn't translating into serious residential enquiries.

Strategy · Execution

Led the entire activation solo, from concept to execution. Scored the venue with Suno AI, produced cinematic visuals with Runway, and engineered every touchpoint to capture and qualify residential intent.

Event · Brand · AI Production
View Prestige case study →
Business Impact▲ Verified
Qualified leads generated111
Sales conversions5
Budget managed₹10L
12-week trajectory▲ compounding
03
Luxury Real Estate · Brand + Performance

Scaled qualified leads 53% while cutting acquisition cost.

Business Challenge

A premium residential developer needed lead volume to grow without inflating acquisition cost, and a brand that could hold its own in a category where trust and positioning matter as much as reach.

Strategy · Execution

Owned the full spectrum from brand to performance. Repositioned the brand with clearer messaging, rebuilt targeting and creative across Meta, Google, LinkedIn and real estate portals, and took it offline with an experiential activation that combined on-ground brand experience with direct-outreach conversion.

Real Estate · Brand · Performance
View real estate case study →
Business Impact▲ Verified
Qualified leads+53%
Acquisition costReduced
Team led8 to 12 people
12-week trajectory▲ compounding
04
Healthcare · Robotic Surgery

Building trust in medical innovation for Fortis' Advanced Robotic Centre.

Business Challenge

Fortis had invested in advanced robotic surgical technology, but public confidence in robotic surgery was low. Patients saw it as experimental, risky and unfamiliar.

Strategy · Execution

Repositioned the category from technology to patient outcome: confidence, safety, and better recovery. Built a benefit-led creative system that translated complex medical procedures into clear, trust-building communication across specialties.

Healthcare · Positioning · Trust
View Fortis ARC case study →
Business Impact▲ Verified
Category position1st ARC · Bengaluru
Specialties coveredMulti
Creative frameworkReusable
12-week trajectory▲ compounding
05
FMCG · Fashion Retail

Portfolio brand-building across a multi-SKU consumer stable.

Business Challenge

Two agency flagship accounts requiring simultaneous brand consistency, launch velocity and always-on performance across DTC and modern trade.

Strategy · Execution

Ran integrated quarterly business reviews, unified creative under a single brief system, and rebuilt performance dashboards for leadership.

Brand · Integrated · Retention
Business Impact▲ Verified
Social audience+300%
ROAS across DTC4.7×
Client retention3+ yrs
12-week trajectory▲ compounding
Leadership Philosophy

How I lead marketing organizations.

Four operating principles I apply whether I'm running a two-person growth pod or a twenty-person integrated team.

01

Business first, marketing second.

Every plan starts with the P&L. Objectives, budgets and channels are derived from what the business needs, not the other way around.

02

Brand and performance are one system.

Distinctive brand assets reduce acquisition cost. Performance data sharpens creative. I refuse the false choice between them.

03

AI is leverage, not a novelty.

I embed AI into strategy, research, creative production, media ops and reporting so teams ship faster without sacrificing craft.

04

Teams are the multiplier.

I build senior operators, not order-takers. Clear briefs, shared context, ruthless prioritization and honest feedback loops.

Career Elevation

Eight years. Four altitudes. One operating model.

From building the fundamentals in agency execution to owning brand and performance for a luxury developer and now consulting at the strategy layer. Every level compounded into the next.

Level 01

Executive

2017–2021
Client Service, Blue Sagar Co → Digital Marketing Specialist, Wynterhorn Brand Consulting

Built the fundamentals from the ground up across paid media, SEO, and email lifecycle work across a diverse portfolio of client brands. The years where the discipline was formed, not just the title.

+90%leads generated
+150%organic traffic
+300%social audience
Level 02

Manager

2021–2024
Associate Brand Manager → Brand Manager, Purplehat Advertising

Took primary ownership of the agency's highest-value real estate and commercial accounts. Ran quarterly business reviews, coordinated creative, media, and performance under a single brief, and held stakeholders steady through every launch.

2flagship accounts led
3+ yrscontinuous client retention
Level 03

Founder

2024–2025
Brand & Performance Lead, Oltro Media House

Ran brand and performance for a luxury residential real estate developer end-to-end across strategy, budget, team, and creative, with full accountability for outcomes. Owned every client-facing asset, from brochures to performance dashboards used in investor reviews.

+53%qualified leads
8–12person team led
↓acquisition cost
Level 04

Consultant

2025–Present
Independent Marketing Consultant, B2B HR-Tech SaaS

Stepped back from agency operations to consult directly, owning paid media strategy for a B2B HR-tech product, building acquisition funnels end-to-end, and leading go-to-market execution for a 15–20 person team.

70qualified prospects → closed sale
15–20person team led
NEXT

In-House Leadership

Open to it now

Eight years across client-side, agency, and founder-led work. Now looking to bring all of it into one seat, as a senior in-house marketing leader owning growth strategy for a single brand, end to end.

Capabilities

A full-stack marketing leader.

Strategy & Leadership

  • Brand Strategy
  • Growth Strategy
  • Business Strategy
  • Marketing Leadership
  • Integrated Marketing
  • Campaign Planning
  • Budget Planning

Performance & Media

  • Performance Marketing
  • Media Planning
  • Media Buying
  • Lead Generation
  • Customer Journey
  • Marketing Automation

Insight & AI

  • AI Marketing
  • Consumer Psychology
  • Marketing Analytics
  • Creative Strategy
  • Prompt Engineering
  • Rapid Prototyping
Industries

Category fluency, earned in the trenches.

01

Luxury Real Estate

Positioning residential developments, driving qualified site visits, and building investor confidence.

02

FMCG

Portfolio brand-building, always-on performance and modern-trade support.

03

Healthcare

Trust-building brand systems and compliant lead generation across specialties.

04

Fashion & Retail

DTC growth, editorial brand voice, and full-funnel commerce campaigns.

05

Technology · SaaS

B2B pipeline, category positioning, and go-to-market execution.

What Leaders Say

Trusted by founders, CEOs and boards.

“
Mohammed operates like a fractional CMO. He walks into a business, diagnoses the growth constraint, and rebuilds the marketing engine around it.
Founder · Luxury Real Estate Developer
“
The rare marketer who understands the P&L, the creative, and the media auction in the same conversation.
CEO · HR-Tech SaaS
“
Every deck, every campaign, every review: sharper, faster, and quantifiably better after he owned marketing.
COO · Consumer Portfolio
Let's build something enduring

Ready to lead your
next chapter of growth.

Open to Senior Marketing Manager, Marketing Lead, and Head of Marketing roles (in-house or advisory) where brand, performance, and AI need to operate as one system.

Marketing notes

Occasional notes on brand, growth systems and how I use AI in real campaigns.

Emailemesismail174@gmail.com↗Phone+91 7483318487↗LocationBengaluru · India · Remote↗